Carl Pry
Carl Pry is a Certified Regulatory Compliance Manager
(CRCM) and Certified Risk Professional (CRP) who is a Vice President and
Compliance Manager for a large financial institution in Ohio. Through his
working career, as well as through his experience as a banking attorney and
officer, he has provided a variety of regulatory compliance and financial
performance services to financial institutions and other clients throughout the
country. He has written extensively regarding consumer and commercial
compliance, tax, audit, and financial institution legal issues, and is a
frequent contributor to and currently serves on the Editorial Advisory Board for
the ABA Bank Compliance magazine. He has spoken at dozens of banking,
compliance, and state bar associations, and has conducted training sessions for
financial institutions across the country.
Tuesday, August 17th, 2010
1:30 pm - 3:30 pm
CST
The Institute of Certified BankersTM(ICB) is
dedicated to promoting the highest standards of performance and ethics within
the financial services industry. This webinar has been approved for 2.5 CFMP
& CRCM credits.
With everything else going on in the financial services industry, more than
ever it is important that your advertising and marketing efforts are effective.
Regulator and examiner attention to your advertising and marketing efforts is at
an all-time high. There are many new requirements (especially in lending), but
advertising is being looked at in a different way than before. In the rush to
attract new business and keep the clients you have, compliance requirements can
be easily be missed or ignored. Is your marketing department communicating with
your compliance staff?
This session will help. What can you say in advertisements? What do you have
to say? What can you not say? There are many different sets of rules that govern
these questions, and more are on the way. How about your promotional efforts -
contacting prospects and customers to let them know what you have available? As
the compliance environment changes and becomes more complex, you have to stay on
top of all the rules and regulations. This session can help.
Covered Topics Include:
- New Regulatory Focus: Increased attention to unfair and deceptive acts and
practices (UDAP) - how can you stay clear of trouble? Don't miss the forest for
the trees
- Newer loan advertising rules under Reg. Z for both mortgage loans and
open-end plans from the Credit CARD Act
- New rules under the Credit CARD Act - applies to more products than just
credit cards, by the way
- Consumer deposit products in Truth in Savings
- Existing rules for consumer loan products in Regulation Z
- Fair lending when marketing lending products
- "Equal Housing Lender" statement and the logo - when must these be used?
- Advertising over the Internet and social media - different standards?
- Soliciting via the phone and e-mail: the Telemarketing Sales Rule (TSR),
Junk Fax, and CAN-SPAM
- Privacy implications - sharing information under Privacy regulations and
FCRA
- Promotions - drawings, giveaways, bonuses, etc.
- Tax implications, and what not to say when talking about tax breaks
- And more
Frequent question and answer sessions throughout this presentation.
Who Should Attend?
This session would be useful to anyone involved in
the development and marketing of your institution's products and services,
including the marketing department, compliance officers, auditors, business
managers, sales and service staff, and anyone else whose duties involve
promotion.